The Moki Movement
We know that schools have a critical role to play in tackling the current childhood obesity and inactivity epidemic - but how? How can they successfully identify their least active pupils as well as monitor the activity of the school as a whole? How can they use actual data and insight to optimise a curriculum that best supports pupils to be more active?
Moki is a pedometer wristband and software application that measures in-school physical activity and provides printable, user-friendly reports for schools and teachers. Moki has been designed from the ground up to be an intuitive, robust and reliable way to measure and motivate activity across an entire school.
Moki has been developed from a shared desire to give individuals the insight and tools to make a positive change to their lifestyle and health. The founders' backgrounds include; Technological Innovation, Academia, Big Data, Interactive Media and Data Protection.
Dylan is a Professor of Human Physiology and specialises in the link between physical activity, diet and health. He has authored over 100 scientific papers and reports and he is invited by academic conferences and other organisations all around the world to present his research. He is currently an expert member for the Chief Medical Officer’s 2018 update to UK Physical Activity Guidelines and he serves on various other advisory panels and committees. Dylan regularly works on TV (BBC, Channel 4) and provides expert advice for media outlets such as The New York Times and the Independent.
Craig is the founder of Redstone Digital, a company helping businesses adapt and develop within the changing GDPR data protection and e-privacy regulations climate. Craig has worked at Director level within technology companies since 1997. In 2006 Craig co-founded Lifestyles Online, a market leading data-driven digital business that expanded across Europe before it was acquired in 2013 by TransUnion (formally Callcredit). Craig is a FA qualified Level 2 youth football coach and has been coaching teams for over 5 years.
Mike is the Creative Director of Made in Me, a digital creative studio exploring new ways for children to be inspired by interactive media. Clients include Penguin Random House, LEGO, McDonald’s and Save the Children. Over the last 9 years Mike has overseen all product design and development at the studio. Previously Mike was a visual effects artist and producer working on a range of film and television projects including Harry Potter, The Dark Knight and X-men.
James is the Managing Director of Made in Me, a digital creative studio exploring new ways for children to be inspired by interactive media. Clients include Penguin Random House, LEGO, McDonald’s and Save the Children. The company's work has garnered several BAFTA nominations and been featured in The Guardian, Wired Magazine and the BBC. Previously James was the Managing Director of Escape Studios, a company he helped grow from a start-up into one of the foremost digital visual effects academies in the world before being acquired by Pearson in 2013.